Dasher at Tuneland Music Event 2024
India’s first music event to feature serving robots in action.
Event Overview
Held on 11–12 May 2024 at GIFT City, Gandhinagar, Gujarat, Tuneland 2024 brought together more than 20,000 attendees for two days of non-stop music, culture, and entertainment. As one of India’s largest music festivals, Tuneland has always been known for delivering electrifying performances and immersive experiences.
In 2024, the organizers decided to push boundaries by introducing AI-powered serving robots for the very first time. Their goal was to blend world-class entertainment with cutting-edge technology, ensuring that every visitor not only enjoyed the music but also experienced a glimpse of the future of events.
The Objective
The Tuneland 2024 team wanted to create an event experience that stood apart from any other in India. Their objectives were clear:
- Enhance guest experience by offering seamless service in VIP lounges and activity zones without long waits.
- Drive sponsor visibility in a bold and interactive way that guests would notice and share.
- Introduce tech-driven entertainment to surprise attendees with something never seen before at an Indian music event.
- Balance service efficiency with engagement, ensuring that guests enjoyed both practical benefits and fun interactions.
By integrating the Dasher Serving Robot, the organizers aimed to achieve these goals while setting a new benchmark for how technology can amplify large-scale cultural events.
Our Robotic Solution
To bring innovation into guest services, Tuneland partnered with Kody Technolab, the creators of the Dasher Serving Robot. Dasher is built to operate autonomously in crowded environments, carrying beverages, snacks, and giveaways while also acting as a moving attraction.
Integrated service trays to deliver food, drinks, and promotional items efficiently.
Dual SLAM-based navigation and obstacle avoidance that enabled safe movement through dense festival crowds.
Playful and interactive design that naturally drew attention and encouraged selfies.
An 18.5-inch front-facing LED display that brands and sponsors could use to run ads, campaigns, or festival visuals.
At Tuneland, Dasher was more than a utility. It became both a mobile service companion and a digital advertising channel, blending technology with entertainment to elevate the festival vibe.
Execution in Action
Refreshing service with a touch of futuristic fun
Across the two-day festival, multiple Dasher robots were deployed in VIP lounges, activity areas, and high-footfall zones. Each robot worked continuously for more than five hours a day, serving beverages, snacks, and branded giveaways to thousands of attendees.
Dasher moved smoothly through the bustling environment, instantly catching the attention of festivalgoers. Guests were quick to interact, pose for selfies, and record videos, turning the robot into one of the most talked-about highlights of the event. In addition to service, Dasher carried sponsor messaging that traveled with it across the venue, giving brands an engaging new way to reach the audience.
The combination of efficient service and spontaneous entertainment made Dasher a memorable part of the Tuneland 2024 experience.
Impact & Results in Event
For many attendees, interacting with Dasher was their first experience with an AI-powered serving robot at a live music event in India. This novelty factor, combined with its reliable service, created a powerful impact that blended innovation with entertainment.
Faster Service
Dasher reduced average wait times in VIP and lounge areas, serving beverages and snacks without interruptions.
Sponsor Visibility
Sponsor ads displayed on Dasher reached thousands as the robot moved across high-footfall zones.
Hours Daily Operation
Dasher ran consistently each day of the festival, ensuring uninterrupted service.
Beverages Served
Across lounges and activity zones, Dasher delivered drinks and snacks seamlessly to attendees.
Highlights from the Event
Dasher quickly became a star attraction at Tuneland 2024. Guests were drawn to its futuristic presence, and many described it as one of the most memorable parts of the festival. From serving chilled drinks in VIP zones to roaming through crowded activity areas, Dasher consistently captured attention and created shareable moments.
Client Feedback
The response from the Tuneland 2024 organizing team highlighted the success of introducing Dasher into the festival experience.
Tuneland 2024 Organizer
“Dasher brought a whole new energy to our festival zones. Guests loved the interaction, and our sponsors gained unmatched visibility. It was a perfect blend of service and entertainment that helped make Tuneland 2024 truly unforgettable.”
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